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    Unsung Heroes

    • Agency
      Engine
    • Client
      Fire Kills
    • My Role
      Creative

    Smoke alarms are one of the most disliked things in our lives. We measured sentiment online and discovered that Piers Morgan was more liked than smoke alarms.

    Previous campaign messaging for Fire Kills was focused around the negative consequences of not testing your smoke alarm. Research claimed that you were most likely to survive a fire if you were alerted in time to escape. Most alarms fail, due to lack of testing.

    Our goal was to reframe the messaging of how we see our smoke alarms and celebrate them as the unsung heroes they really are.

    The orignal insight for the campaign came from the idea that your smoke alarm was "longing for your touch". Even though you ignore them, they'll stand by you no matter what. Randomly, for me the inspiration for the campaign came from a clip of Futurama. Where Fry's dog waits for him.

    By personalising the smoke alarms it made it easy to anthropomorphise them and give them faces, by tapping into "pareidolia". Where people see faces in things.

    The campaign consisted of ads in print, radio and OOH. We also have an exciting technology innovation that will hopefully be rolled out soon. There are plans to continue the campaign this year in other forms of media.

    Fire Kills became a new client for Engine and the final pieces of work hardly changed from the pitch. We pitched for the work against several big agencies and won.

    I'm personally proud of this campaign for several reasons. I come from a family of fire fighters, so it was a way of me connecting with my family. But also the process made me want to get involved with creative work and try and make a difference in peoples lives.

    Overall, the campaign was well recieved and results showed that people started testing their alarms more often.

    Unsung Heroes

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    Amazon My Style-A-Scope

    • Agency
      DF LDN
    • Client
      Amazon Fashion
    • My Role
      Creative Technologist

    My Style-A-Scope was an experiential art installation for Amazon Fahion's EU’s launch party.

    The project was delivered from start to finish in four days and featured an audio reactive kaleidoscope, rendered in real-time using HTML5 canvas with images supplied from a DSLR camera in a photographic studio.

    The application was developed using NodeJs, WebSockets, HTML5, CSS and JavaScript which enabled us to serve images from the camera to an iPad and then update the visualization in real-time.

    Amazon My Style-A-Scope

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    Sky Shoot The Movie

    • Agency
      DF LDN
    • Client
      Sky
    • My Role
      Creative Technologist
    • Awards
      DADI Awards – Interactive Game Website

      Campaign Magazine – No8 / Top 10 Digital Innovations of 2014

    Through a tap of the thumb and the use of #ShootTheMovie and Arduino, a bespoke launcher built in collaboration with 10HZ fired DVD’s at targets live on Twitter.

    Live for one action-fuelled day, eyes were glued as films shot out at over 30mph. If their DVD landed on a shelf, they won – if they hit a star, they won a colossal sized movie package! BOOM!

    Over 16K people took part helping drive awareness and demonstrate how easy it was to stock up your DVD shelf with Sky Buy & Keep. A movie service, which delivers a copy of every movie you download from Sky, straight to your door.

    Sky Shoot The Movie

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    Eon Payless

    • Agency
      DF LDN
    • Client
      EON
    • My Role
      Creative

    We were briefed to come up with a creative campaign to inform EON customers how they could save money, earn rewards and ultimately payless.

    Our thinking behind the campaign was that if you watch the pennies the pounds will look after themselves.

    This manifested itself into content made from real coins. We created two animated films and several pieces of content around each subject of how to payless with EON e.g. Direct debit, combining bills, paperless bills and earn rewards.

    EON Payless

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    Next Shoebox Jukebox

    • Agency
      DF LDN
    • Client
      Next
    • My Role
      Creative Technologist

    An Instagram activated jukebox that matched party tunes with dancing shoes.

    To introduce a younger audience to Next’s SS15 collection and with the help of Fee Fee La Fou, DF designed a digital art installation taking center stage at its own digitally led dance event. Party goers and influencers activated the jukebox by Instagramming their favourite shoes using #ShoeBoxJukebox. Blogger reach was an impressive 3M+, with some posts gaining over 40,000 likes.

    For those that didn’t make the event, mini-films of dancing feet challenged fans’ pop knowledge for a chance to win a sparkly pair of new shoes.

    Next Shoebox Jukebox

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    Christmas Twerkey

    • Agency
      DF LDN (Jam)
    • My Role
      Creative Technologist

    The year is 2013. Twerking becomes mainstream, thanks to Miley.

    During some downtime around Christmas. Myself and a couple of collegues at DF London (Jam) came up with a festive game that lets you get into the Christmas spirit and twerk to your heart's content.

    The game uses Node.JS and web sockets to pair your desktop and mobile phone. Simply enter the unique code on the mobile website and shake your phone.

    To have a play visit it here:
    www.christmas-twerkey.com

    Christmas Twerkey

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    Samaritans Radar

    • Agency
      DF LDN
    • Client
      Samaritans
    • My Role
      Creative Technologist
    • Awards
      D&AD Creativity for Good / Not for Profit 2016 – Graphite Pencil

    Over a year in the making and originally devised as a R&D project within a tight-knit crew at DF London (Jam), Samaritans Radar was a Twitter app that monitored your friends’ Tweets and would then alert you discreetly if it has spotted anyone who may be struggling to cope.

    During the time it was active, Radar helped ensure distressed tweets from almost 2M users would be picked up by friends. It also raised awareness of the reality of suicidal tweets and online privacy all over the world. The story ended up being covered by all major news media on + offline and was also a hot topic at SXSW '15.

    Whilst the application tested well with the target audience and various associated bodies, the application was closed after only seven days due to public backlash.

    Samaritans Radar

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    Eon No Problem Too Small

    • Agency
      DF LDN
    • Client
      EON
    • My Role
      Creative

    Facebook is one EON's primary customer service tools. We were tasked to come up with creative ways to encourage customers to ask questions no matter how big or small.

    Our approach was to juxtaposition common problems such as losing an electric key or calling customer service, with minture models.

    The campaign was well recieved and has now been rolled out to other EON social channels across Europe.

    EON No Problem Too Small

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    Animal Clothing Website

    • Agency
      StrawberrySoup
    • Client
      Animal Clothing
    • My Role
      Web Developer

    Animal was merging two of their websites, one brand and one e-commerce, into a single entity.

    We achieved seamless integration between the brand and eCommerce website, making it easier for users to purchase products whilst getting a feel for the Animal brand.

    With aggressive timescales to be met, we pushed the build through (with a few late night pizzas!) from initial design to testing and launch in just 6 weeks. The new site is heavily social with integrations from various feeds, and is media rich featuring video, imagery and news from their various sponsored riders and sportspeople.

    Animal Clothing

About Liam

My background is in web development, digital media and technology. I have recently moved into purely creative areas where I have been able to utilise my experience to explore new approaches in both concept and execution stages.

I learn best by getting my hands dirty, and there are so many things I love to do! I have a hand in everything from to music to movies, craft beer to cooking, most of all, I love everything digital and techy.

I love a challenge, the great aspect of being a creative is that every project on some level is completely different and there is something new to learn each time. I'm constantly stimulated to think differently, problem-solve and to be perceptive of others' needs.